woven bamboo installation by AIM architecture drapes over fashion store atrium in china

woven bamboo installation by AIM architecture drapes over fashion store atrium in china

Aim architecture layouts the Benlai flagship retailer in Guangzhou

 

Shanghai-based architecture agency Purpose has carried out the layout for the Benlai flagship fashion retailer in Guangzhou, China. The goal of the undertaking was to build a mother nature-inspired spatial encounter that unfolds as a sequence of narratives on numerous platforms. Each individual stage of the setting up is impressed by normal European landscapes that occur together in a circular arrangement. 

 

The style and design group harmoniously infused the space with Scandinavian aesthetics and Chinese design references, forming a free-circulation and unique retail room. The final result sees an open structure that spreads in excess of a roomy atrium from which people can use the escalator and wander about the a few-story setting up. The inside is finished with a natural content palette and earthy hues that occur in juxtaposition with gridded aluminum ceilings. A huge woven bamboo set up hovers over the atrium to add a powerful coherence amongst the 3 amounts, while a wavy polished stainless-steel ceiling generously scales up the peak of the room.

woven bamboo installation by AIM architecture drapes over fashion store atrium in china
all photos @Wen studio, Zaohui Huang

 

 

mimicking all-natural landscapes

 

The interior of the Chinese vogue retail keep opened its door to the public in Guangzhou in April 2022. Product contrasts and nods to different cultures describe the different levels that mimic abstract landscapes. The journey begins with a welcoming atrium wrapped in textured terracotta pores and skin, guiding buyers as a result of the retailer.  

 

This initial floor has references to mountains. ‘Natural stones join distinct stages that accomplish various features. New collections can be dropped and seen from various angles. Walking around these distinctive heights and phases produces varied viewpoints, generating unstrained versatile circulation paths and pop-up options,’ explained the workforce. The second flooring resembles the topography of a forest. Developed in a theatrical way, factors this kind of as columns, containers, and totally free-standing podiums and racks, outline the guy-designed forest grid. The distinction between chilly elements and heat hues adds depth to the area and fosters tactility.

 

The 3rd ground signifies an island’s morphology. Circular constructions, just about every various in diameter and clad in bamboo, perform as mini-in-dwelling retail pockets. The weaved bamboo surfaces distinction the grid ceilings and metal home furniture and ‘remind us of exterior boundaries uncovered in Chinese gardens.’ All these aspects correctly blended by Aim architecture within just a room respect the brand’s origins still convey a new id and freshness to the office retail store. 

woven bamboo installation by AIM architecture drapes over fashion store atrium in china
bamboo installation hovers higher than the atrium

woven bamboo installation by AIM architecture drapes over fashion store atrium in china
a circular layout allows visual interaction during the diverse stages

woven bamboo installation by AIM architecture drapes over fashion store atrium in china
every flooring represents a unique narrative influenced by European landscapes