interactive fitting rooms define the symbol digital showroom in kyiv
action inside the image digital showroom by balbek bureau
Ukraine-primarily based exercise balbek bureau reveals its latest retail task, an interactive luxury showroom in the heart of Kyiv. The group was approached by Image, the premier Ukrainian distributor of luxury phase models, requesting a boutique inside with a refreshing new idea powered by electronic functions. Found on Horodetskoho Avenue, the Image showroom is housed within just a 19th-century building that succumbed to WWII damages. These days, restored to its previous glory, the construction gives a contact of tradition to Symbol’s futuristic room.
Talking of war, balbek bureau started task during the 2021 invasion: ‘the implementation was place on keep due to the total-scale invasion. Work resumed in May possibly. The charge of materials has enhanced by 2-3 times. Some people using section in the job went off to war – builders, contractors and a venture manager from the bureau. Inspite of its compact spot, the Symbol electronic showroom has develop into a superb cluster of atypical and special methods. Towards all the obstacles, the crew managed to employ a undertaking that presented a fresh new vision for an experienced and demanding viewers,’ shares the workforce.
all photos © Andrey Bezuglov, Maryan Beresh
focusing on tactile and sensorial experiences
Strategy-sensible, ‘We concentrated on tactile and sensorial sensations and sought to generate the effect of novelty,’ suggests the balbek bureau staff. ‘The inspiration was the actual products offered across Symbol stores – objects of timeless aesthetic, like a typical cashmere coat, the quality of which is preserved for years. This is not a house designed according to present-day trends our process was to make the inside appropriate and timeless simultaneously.‘
The interior of the Symbol electronic showroom is a one elongated area linked by arched passages. At its main are wavy partitions boasting a metallic influence that recollects waves of fabric swaying in the wind. Upon coming into, Image buyers are greeted by the reception location located to the right of the entrance. Opposite the counter, a couch serves as a waiting around place for friends due to the fact the showroom also features as a delivery position for on the internet orders.
Compared with most retail outlets, the Image showroom does not characteristic rails and cabinets. As an alternative, from the reception space, customers can enter the interactive fitting rooms and assemble a entire seem on the brand’s web-site by way of a couch room equipped with opposite screens. When the outfit is picked, the showroom staff members compiles the things, planning them for fitting.
Tables are positioned shut to the sofas, the tops of which have created-in Apple Magic Trackpads. The niches underneath them were milled to produce a seamless, constructed-in touch panel outcome that lets buyers to flip via clothing on the screens by swiping their fingers throughout the tabletop. On the ideal, traditional showcases are changed by miniature stands with tablets lit by flooring lamps. With them, customers can try out on apparel and components by means of Symbol’s interactive mask filters on Snapchat.
Inside of the next corridor, 3 basic fitting rooms await the attendees, intended to be roomy adequate to accommodate various poufs and allow company to twirl in entrance of the mirror. On the substantial couch opposite, one particular can check out on sneakers or wait for a good friend. The mirrored doorways of the fitting rooms and the gentle box in this region generate a chamberesque environment with uniform lighting, tempting attendees to just take a few of selfies.
In the significantly corner of the showroom is a technical location with rooms for personnel, a kitchenette, and a rest room. ‘Organizing storage was yet another job we were introduced with, for which we applied all remaining obtainable area. We provided multi-tiered rails for storage, geared up with a ladder for usefulness. All showroom household furniture – sofas, flooring lamps, screen stands, and reception desks – is custom-made according to our very own styles,’ carries on balbek bureau.
A exclusive attribute of the Image showroom is its sculptural, metallic-like, wavy partitions that set the tone for the rest of the structure features. Its execution was much from straightforward the contour of the partitions moves in elaborate curves, not in a uncomplicated radii. Right after mapping them out on the flooring, the team assembled a frame of intently spaced wall profiles to which a plasterboard slash into slender strips and polished with wax was connected, giving the partitions that metallic glow.
Meanwhile, balbek bureau applied Microcement as flooring on the initial ground with its sleek and adaptable good quality, the substance covers the reception desk and normally takes around the exhibition area, building the household furniture seem to be as if it has developed out of the flooring. The fitting room area is carpeted to match the plaster and concrete, making a uniform coloration block.
making a uniform and seamless lighting design
When functioning with the showroom’s lighting, ‘it was required to imagine about how to evenly illuminate and organically merge the fitting rooms, window displays, and reception spots. At the exact time, it was crucial to adhere to a minimalist model and not include far too a great deal visual sounds. This is how the concept of a massive lightbox on the ceiling appeared,’ explains the group.
Faced with the problem of curved surfaces, design workers assembled the complete construction by hand. The profile was to begin with manufactured to purchase at the factory, milled, and bent to imitate the essential contour, making it doable to extend the canvases without the need of any obvious seams all-around the perimeter.
The lightbox consists of a grid of LED modules directed to the ceiling and reflecting downwards. Past the grid, two movies extend about the profile: one diffuses light-weight, and the other casts a matte influence. With each other, these options compose a uniformly lit lightbox without noticeable diodes.
On the other hand, the wall-mounted lightbox close to the fitting rooms reveals independent cells: inside of each is a Sensible RGB lamp that can improve coloration and brightness independently. With the enable of programming, one of a kind lights situations have been developed to transform the home into an alluring photograph zone. ‘Thanks to the superior ceiling, we had to set up adequate light in the fitting rooms. They are illuminated with the enable of hidden lights in the ceiling and behind the mirror, as perfectly as a highlight from above,’ notes balbek bureau.